Link To Full Story: flippa.com
1. Emphasize benefits over features
Don’t be fooled, some website buys are impulse buys. Even the big ones. I once sold a small blog for $5,000 in five minutes after a guy emailed me saying he just decided he wanted to be a blogger and didn’t want to do the ground work. The blog wasn’t even earning that much. Given that, you need to emphasize the benefits over the features.
Sure, you need tell them how much it earns, what the traffic levels are, etc. but you also need to tell them what the website will do for them. How will it change their life? How will it improve their prospects of becoming rich and happy? If you can get someone interested in the benefits of a sale you will hold their attention for longer. This is the only reason people buy Porches and Ferraris; the become part of an elite group and that is more important to the brain than driving a well built car.
A Toyota is also a well built car.
2. Use scarcity to encourage action
The human brain is structured in to prevent loss. We hate to lose food, money and sexual partners. It is an evolutionary thing that has helped us in many important ways. The same goes for website sales. People do not want to miss out on opportunities or potential earnings. And the way you can make them feel more interested in the sale is to make it seem scarce.
Let me give you an example. Let’s say there is a website that ranks number one on Google in the extremely competitive dog training niche. You could open your listing with the phrase:
PR4 Dog Training Blog that ranks number one on Google
Or you could use something that makes the user feel like this is a rare opportunity that they need to act on by saying something like:
Rare Buy: Dog Training Blog that ranks #1 on Google in near impossible niche
I don’t know about you but when I see words like “rare” and “impossible” I start to pay attention. And that’s all you want to do at this stage, get attention. Characters like hash signs also do well in this respect because they are less common characters and they take up less room than their wordy equivalents.