So what is your site really worth? “What anyone is willing to pay for it!” That’s the real answer. However, that’s not an answer you can put in your bank account. To make it a bit easier to find a fair valuation for your site, here are five valuation methods to use:
Website Valuation Method #1 – Comparable Sales
In the real estate market, Comparable Sales are called COMPS. A comparable is found by searching for related sites in your niche that are as close to your site’s age, traffic and revenue as possible. The closer the numbers are for a comparable site, the higher relevance the site has in the valuation.
To create a comparable valuation on a website generating $250 in monthly income from Adsense, with 5,000 unique monthly visitors and a PR of 1, the first step is to search Flippa.com won listings for sites that closely match this criteria.
The following are six sites in the results that can be used for the comparison.
Domain Won Price Profit Mthly Unique PageRank
Onlineincomeportal.com listing $2,950 $212 72,062 0
Cheapholidaytr.com listing $1,500 $229 4,200 1