Thursday, September 15, 2011
But Narrative Science is based on more than a decade of research, led by two of the company’s founders, Kris Hammond and Larry Birnbaum, co-directors of the Intelligent Information Laboratory at Northwestern University, which holds a stake in the com…
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On Aug 10 2010 I bought a 1-year SSL cert from GoDaddy (I know, I know) for $12.99. I installed it and successfully used it on an ecommerce site.
On June 25th I get an email warning me that my cert “is coming up for renewal in 15 days”. June 25 +…
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Amazon announced today that its Associates program is to be terminated in California, in response to a new sales tax bill there. The move appears to be pre-emptive hardball to try and avert the bill being signed into law.
UPDATE: Gov. Jerry Brown has …
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The new darling of the marketing community still gets grumbles from the old-schoolers. Ignore them for they know not what they say. SMM is a massive topic, so for the noob guide we’ll focus on a few key platforms: Twitter, Facebook, LinkedIn. And a f…
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We’ve put together the Pro Website Buyer’s Guide as a point of reference for industry best practice regarding buying websites – this guide draws on our behind-the-scenes website marketplace insights as well as consulting with industry experts suc…
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Shared by JohnH
Smart!
I like to reach out to my advertisers and ask them to send me a guest post on a topic of their choice related to their business. I emphasize that it will receive good placement on the website, and it will also link to their ow…
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Sales increased by 50% and conversions doubled
WriteWork.com increased its sales by 50% and doubled conversions by A/B testing a radically new design. They utilized targeting and segmentation features of Visual Website Optimize…
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Usually you have a pretty good idea of what to A/B test on your landing page (We have 25+ A/B testing case studies in case you need to read those). But once you exhaust all those testing opportunities, you are back to square one. The most logical step …
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Saturday, January 22, 2011
Status – ie: Platinum Elite in frequent flyer programs.
Access – ie: Gilt Noir members get access to sale items 15 minutes ahead of everyone else.
Power - ie: After a certain level of achievement, the player gets “power” over other players, lik…
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1. Emphasize benefits over features
Don’t be fooled, some website buys are impulse buys. Even the big ones. I once sold a small blog for $5,000 in five minutes after a guy emailed me saying he just decided he wanted to be a blogger and didn’t want …
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